25 Popular 404 Error Pages
As I was browsing around collecting the screen shots for this post I was surprised to see how many popular websites have neglected to optimize their 404 error pages.
While there are not very many people that get lost on the net and end up on a page that does not exist, there are still ones that do. What happens when they arrive to one of these pages? The visitor will either hit the back button to return to where they came from or they will hit their browser’s home page button, either way they end up leaving your website.
There are ways to improve the bounce rate if a site simply by optimizing the error pages. Instead of saying “Oops… Page does not exist.” you can say “Oops, the page you were trying to reach is not here but please take a look at other information that might interest you” and have a category or article list below. Instead of leaving right away, your visitor will have something to look and click on instead of just an error page.
Here is the list of 26 of some of the popular websites’ error pages.

WhiteHouse.gov
We’ll start with the WhiteHouse.gov. It has a nice, clean error page with information on how to procede.

Amazon.com
This one is pretty basic and with the amount of business, visitors and items they sell, I think they could have done a lot better. It would also probably raise their sales.

Ask.com
Same for Ask.com, this page could have been more. They could have a few recommended categories or even ads or something to click on.

BlueFly.com
I can see that they put a little more effort into this one. At least there is a suggestion to go to the homepage.








