This article comes from MailChimp research team. If you ever wonder what the best way to utilize the A/B testing campaign type in MailChimp, this little graphic below will give you the quick gist into the 7 year experiment. Continue reading “What They Learned from 7 Years of MailChimp A/B Testing”
This must be the best email confirmation page message that I have ever seen. It’s not the regular one I am used to seeing, this one actually got me to read the info on it. Very clever. This and the Error 404 pages, when designed in a clever way and actually treated as a useful tool can produce a lot more results and may even capture more sales as a result.
Take a look at this screen capture, this is what I got today after filling out a form on a landing page. I am not used to seeing this and because it was so unusual, I actually read it. Had this message have had an up-sell or some other important information other than to tell me to confirm my email, it would definitely get through. Continue reading “Best Email Confirmation Page Message”
What a downer to read something like that, plus when you read it from a reputable source… That is exactly what I did the other day while reading the Website Magazine. The column was called “Improving AdWords ROI” by Timothy Seward. The title brought me right in, “Aah, another nice ROI nugget!”, I thought. As I read on, I started getting an uneasy feeling about this article, it was actually very disappointing, well for most of us anyway. I am now thinking, maybe that is what they wanted…
The article lists reasons why AdWords is overpriced and as Timothy writes he rules out mostly everyone except the guys with the bottomless pockets. If you don’t have the means to keep at it, paying up for the top, first-page spots, you’re pretty much out of the game, so don’t waste your time and money, here is why, keep reading below.
OK, growing an email list is one of the hottest ways to make money online right now and I just heard Russell Brunson has built a system that will grow an email list like a virus and he’s letting a limited amount of people get in on the fun for FREE.
Also he offers an awesome sponsored spot in there for only $47 to grow it even more and faster, but this is optional. You can use it FREE to a great advantage. I just signed up and actually got the sponsored spot. I am recommending my readers to get yours as fast as possible because once the word gets out about this this might not be as effective as right now while it is new.
Go here to check it out: TheViralSecret.com
The internet is a vast relay of connections filled with hundreds of millions worth of data. Search engines play a crucial role in helping users get to the right information at a convenient amount of time. With the use of specific keywords, users find web pages that are filtered by search engines in different terms such as relevance and popularity. This process makes it easy for people to find what they are looking for. Search engines such as Google are one of the most popular in the internet, where billions of search processes are generated every month in the United States alone. Adding to the outstanding amount of search engine usage would be AOL or Yahoo! which contributes to search engines being the largest source of online traffic from any website.
Alright, although a lot sooner than I planned to do this but this book is a very good read and I would like to share it with you. Here goes another one of my Book Review bits. This on is on a book called FREE: the Future of a Radical Price, by Chris Anderson.
The main idea of the book is making profit by giving things away – for FREE. And true to his ideas of giving things away for free, Anderson gave away free downloads of his book while at the same time offers to sell it to those who want hard copy of the book. He showed an example of giving things for FREE and still makes money out of it.
Anderson presented different business models that thrived on giving away their products but at the same time make money in the process. His first example was about the 19th century saloons that offered free lunches to anybody who bought a drink. It became very popular because people enjoyed getting things for free but without realizing that there is no such thing as free lunch as the cost of the drink covered also that of the “free” lunch. Anderson’s idea is for companies to use the right business model to make money by offering consumers many things that sell for less, or even nothing. Continue reading “Book Review: FREE: the Future of a Radical Price by Chris Anderson”
by Giancarlo Gallegos
Have you ever wondered why we choose certain web sites over other web sites? Let us take my case for example. Two days ago, I wanted to check for a USB stick that looks like a camera. I had only one intention, to buy a flash drive looking camera. As I typed it in Google, I had hundreds of listing of USB sticks with a REAL camera attached to it. WOW! How did I fair in my search? Let us say, I ended up wasting 2 hours of my time browsing websites and getting distracted with all the cool stuff I saw especially the retro cassette 4 GB usb flash drive. Did I eventually buy a USB stick? Nope, I totally lost interest when I saw cassette USB stick.
So what makes us chose websites over the others? Disclaimer. I am not a psychologist. However, I have always been fascinated with human behavior. Here is my theory: We are attracted to a site if it evokes certain emotions. I was reading this book on the psychology of web design. The author mentioned an interesting point that most human behavior are governed by the unconscious. The author said, “To get us to click, they have to persuade us. But donʼt make the mistake of thinking that the best way to persuade us is to make a logical presentation”. Continue reading “Why We Click? – Another Way of Looking at Web Design”
by: Giancarlo G.
June 26 2009 – I was one of the millions of people who typed “michael jackson – dead” into Google’s search engine, only to find the rumors true… The King of Pop is no more! We can all learn something from Michael Jackson. His influence to music and culture was highly remarkable. He broke down the barriers of racial difference in the music industry (i.e. One of the first African American to gain coverage in MTV thus leading the way for many African America artists). He developed a new style in pop music. He influenced many of popular song writers of our time.
He was the King of Pop, a musician and a legendary entertainer. But, what made him really famous and popular? Was it his moonwalk? Was it his singing talent? Was it his looks? His nose? No. Michael Jackson knew that he was brand on its own. He created in the mind of everyone the perception that there is no other “product” on the market quite like himself. He used it. Exploited it. He built a powerful name that he used to market himself. He knew that people will come because he is Michael Jackson. He was a walking, talking, dancing and singing brand. He knew that there is only one Michael Jackson. He knew that no one could dance, sing, entertain the way he does.
So, what is a brand? In the world of creative arts, advertising and marketing, branding is somewhat similar to the branding that happens in a ranch. It helps isolate or identify your cattle from the others in the ranch.
By definition, a brand is a trademark which is designed to differentiate your product from other products. It is based on the concept of singularity which is key in creating in the mind of the consumer the perception that there is a no other product on the market quite like your product. Continue reading “A Brand Called Michael: Another Look on Branding”
Search Engine Optimization is a skill that anybody with a website needs to know. Without it, there is no point to even have a website. This can seem as a scary subject to get in to but it really isn’t. If you follow the steps in this article you should be able to get a good understanding how SEO works pretty quick…at least the basics.
- What is SEO? SEO stands for Search Engine Optimization. Read more about it here.
- The first thing you will want to do is to understand the basic elements that are involved and their impact on the overall SEO of the page. To do this, read the 15 Minute SEO List, maybe even print it out for your reference. Applying these elements to your pages is not complicated but one might find it time consuming and tedious. Nevertheless, it is something that needs to be done if you are going to have a website.
- The next thing you should do is check out SEOmoz’s Beginner’s Checklist for Learning SEO. It explains in detail a step-by-step plan for the tasks that needs to be done.
That is it. Now read those things over again and make sure you understand what you are reading and to where you are confident you can apply this knowledge to your website. Although this is basic SEO, it makes a big impact on your website’s ranking in the search engines. After you get these basics applied to your website you can start looking into other, more advanced, internet marketing techniques.
Seth Godin is a great marketing guru and if you haven’t heard, you need to be subscribed to his blog. He’s got great marketing ideas and tips.
This morning he posted a great article which states a good point, instead of chasing the broad keywords in in Google why not own a unique keyword that is easier to dominate and develop a brand around it.
Here is this simple plan:
- Come up with a unique term or keyword (like Seths’ example “shoemoney”)
- Build your brand around that word. Write about it, talk about it, be it.
- Become #1 listing in Google for this keyword.
- Profit from it!
Read Seth’s post, “How to make money with SEO“.