It is a notable fact that our mind has sophisticated mechanisms in recognizing shape and form. We have the ability to associate spatial images with meaning. This is extremely helpful in identifying likeness to symbolism, allowing us to identify familiar and non familiar objects and what they mean to us. We use this skill on a day to day basis, especially when we’re on the computer, browsing through a website associating shapes with specific functions such as the help icons or directions in accessing web content. We can make decisions based on imprints of images and how we’ve associated with them previously, such as deciding to ignore an advertisement based on the shape and layout of the banner.

Patterns and Web Design

Our brain has the logic to spot associations among objects based on grouping, alignment and likeliness. This is a big help when determining where to focus or determining objects that provide continuity for a current task or a means to a desire. We employ this ability when we navigate a web site or open our emails and determine which ones we want to open or ignore.

When we associate function to patterns and shapes, we are able to determine points in an image that are to be ignored and focused on. This is part of the brain’s ability to filter out noise and concentrate on the task or objective. We use this skill when we look at a page or scan for likeness when we compare contrast of colors, determining whether the content that we are currently browsing will appeal or dissipate interest.

Using Cognitive Elements in Web Design

Tapping on the brain’s cognitive elements is an advantage when it comes to web design. It is important to consider what images are relatively stimulating to keep users’ focus on a site, and you can achieve this by using patterns or co-relationships among images that the brain will perceive as logical or pleasing.

Shape Correlation

Using theories on shape recognition will increase the site’s likeliness to convey desired objectives effectively. By using recognizable and familiar signs where appropriate, using the right tone and color relationships the user’s eye is directed towards important elements of the web design. This helps intensify the message and allows the brain to focus on the objective that the web design is trying to impart.

Pattern Recognition

Another important principle to consider is utilizing the brain’s pattern-recognition ability. This is achievable by employing techniques of linear proximity, alignment, pattern hierarchy and containment to properly deliver visual messages. Grouping specific elements and using specific measures to match their proximity is important. It makes it easier for the brain to distinguish certain elements if they are groups that relay the same objectives are proximal to each other. It helps to create a feel of distinguished elements when there is significant color contrast compared to the background, the size of the elements are enough for the human eye to discern and the presence of white space as a border to help define the shape and make it stand out. These techniques will help your website generate more focus and allow users to clearly distinguish aesthetics from features and overall website objectives.