Not sure what I think about this one but the positive overweight the negative thoughts. I like the way it looks overall, the way the red pattern ties into the rest of the design and how it works with the grays. the gradient from red to darker red really adds depth. What I would have done differently though is probably make the red a bit smaller, I mean shorter, maybe half way… OR just add some text into the red to balance it out.

I also like the logo, a t-shirt tag. Very clever.

Source: Sublimeo.com