We all love things that are free and in our specific industry free marketing is something we encounter all the time but what we do not realize is that all though we might not be spending actual dollars on it we are investing our time into it which essentially becomes dollars.
Read the article on my Effective Free Marketing website that will explain what makes a good marketing tactic.
Free marketing tactics have to measure up to the same standards that paid ones do. In other words, they have to accomplish the same end goal, which is, to make you more money.
Marketing accomplishes that goal in a wide variety of ways, and on many different time tables. But the end result has to be one that adds up in dollars and cents.
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