Splash Pages & Google
Here is a good example of a good Flash designed site. A lot can be said about the design and functionality but I want to focus on something else. If you go and browse over to ForeignPolicyLTD.com, you will see that this site is using a splash page. After I started writing this post I started wondering about how well this website is SEOed being Flash based and using a splash page. So this is what we’ll be taking a look at here.
What Does Google See?
I went to Google and typed in ‘foreignpolicyltd‘ into the search to see what google is showing for this website’s listing. I was surprised at what I saw. Well, not that I expected to see anything else but I had my doubts. I have heard that if there is no content on a page Google has trouble indexing the page correctly. From past experience I thought I would see the title being good but the description to show some snipits from the HTML or JavaScript code.
This is what I saw:
It is exactly what it should be, no HTML code, no funky text, just perfect title and description. So lets see how they did this.
What Is In The Code?
After looking at the page source I didn’t find anything special, just regular stuff, what you see on the page in the browser is all that’s there. I thought maybe they are using some sort of replacement or hidden text for the robots, but no, just regular header info, some JavaScript and the HTML for the image.
Here is what I found though, the title was obviously coming from the Title tags and the Description is coming from the Meta Description.
<title>what is your foreign policy</title>
<meta name=“description” content=”The playground and showcase of Creative Director Yah-Leng Yu, now based in Singapore and her new creation – Foreign Policy Design Group” />
The Results
So does this mean that you can have an empty page with nothing on it but an image and as long as you have the Title and Meta Description in the head you are golden? I don’t know, but it sure looks that way.
Has anyone else observed this or can shine any light on this issue? We would love to hear from you.
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