Using a mascot to build a brand
Sometimes having a company mascot is very helpful in developing a brand. When a visitor first comes to a page, the company name or the domain may not be very obvious, adding an illustration like the Silverback guerilla on this website, makes you build a link between the guerilla and the name of the website. The word “Silverback”, although easy to remember, does not stick easily in one’s mind. Illustrating it with a big, black, (semi-friendly looking) guerilla, helps visitors remember the name and adds another element to the website that will create returning visitors and in turn, customers.
The whole layout on this website works very well. I like the foliage hanging from the top, it’s a nice touch. Making a theme complete is the Banana bullets. It’s these small things in a theme that really make a great design.
Visit the site at: http://silverbackapp.com/
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