The source site for this is: http://www.mojobaby.com
Here is another example of a simple Web 2.0 logo design. It is a simple logo that consists of two words that are sepparated with contrast in colors, one darker, the other lighter shade of the same color. The circles addition to the letter “j” adds a custom look.
Also check out the background pattern. I am not sure about the variation in the larger stripes but it still gives it a personality.
“I prefer the discipline of knowledge to the chaos of ignorance.” David Ogilvy
In the original logo design article we discussed professional discipline primarily on the part of the company wanting to design a logo. We discussed the necessity of applying the results of research to the actual creation of a knockout company or product logo. In the second article we discussed in detail research and the application of it to logo design.
This time, we are going to discuss the aspect of professional discipline as it applies to the designer. Professional discipline is of utmost importance as a designer if you are looking for any type of longevity in your craft! Whether you are the only employee or you have an entire staff, professional discipline is incredibly important in everything you do.
Since we have been using David Ogilvy’s principles in all of our other articles, we will again examine what he has to say on the subject of professional discipline.
Ogilvy aspired to have his agency operated by men who command respect…“not phonies, zeros or bastards,” he said. Ogilvy led by example and was able to maintain high standards of professional discipline in all of his and his agency’s actions. A critical component of promoting integrity along with the discipline of knowledge throughout his business involved incorporating several programs to train his staff. Ogilvy would codify knowledge into slide and film presentations, which he called Magic Lanterns. He would show these to his up and coming staff, passing his knowledge on to them.
“The consumer is not a moron, she is your wife. Never write an
advertisement you would not want your own family to read.
You would not tell lies to your wife. Don’t tell them to mine.”
“Great hospitals do two things,” he said. “They look after patients, and they teach young doctors. We look after clients, and we teach young advertising people.” He constantly repeated the virtues of direct marketing before others, and took upon himself the battle cry of direct marketers everywhere – “We Sell or Else.” You would also hear him frequently say: “The consumer is not a moron, she is your wife. Never write an advertisement you would not want your own family to read. You would not tell lies to your wife. Don’t tell them to mine.”
So, where does this lead you as a designer or owner of a design firm? It should compel you to constantly refine your skills along with those of your staff. Relentlessly reinforce the standards of excellence you have established for yourself and your company. Pass those critical standards on to your employees. Train them and let them know what the expectations are pertaining to their production for your clients. Help them understand the importance of quality and integrity in their work! Instill in them the invaluable concept of quality. Quality work will lead to quantity.
Help them to understand that by doing the first job correctly; it will lead to more jobs. In doing this it will further solidify the positive reputation that you have worked so hard to build for your company. Encourage them to listen to the customer.
Listen, Listen, Listen.
Remind them that the customer is placing his/her trust in your company to create just what they are looking for…a great looking design for their company logo.
Mr. Ogilvy taught the incredibly important concept of quality. “Always give your product a first-class ticket through life.” His expertise on these matters is incredibly important to replicate in your own company. Maintain high standards and deliver quality, every single time.
Integrity, honesty, and quality…these are the high marks to strive for in your relationship with every client. These principles are the direct result of training, continuous learning, and the desire to do your best for every customer. In doing so, you will develop a reputation of high regard; one that you have worked hard to gain. In due time, the rewards will come in the form of accolades and positive referrals from your satisfied customers!
The source site for this is: http://www.rogvaiv.com
Today I am in Seattle attending a AdWords Seminar and so I am here sitting at the hotel computer trying to make this entry without having access to any imaging software. So I’ll do the best I can. Tomorrow I’ll be back at my computer and will fix this one.
The site that I am talking about today is rogvaiv.com. The header design there looks nice and unique. I wanted to note this for the expanding stripes background, the logo treatment and the sectional layout design; the header is separated with the red line.
The source site for this is: http://www.colourmod.com/
From reflection to color, from background to text, this site has a collection of image effects that needs to be noted. Before we go any further I must confess, I am a sucker for designs that use black background. The way it makes color graphics pop, it’s amazing.
Anyway back to the site at hand. The stripy design in the background of the top-left corner behind the logo combined with the reflective effect on th? logo gives the site a 3-D look or depth. Then you have the navigation icons, glossy effect on each with the reflection, again gives depth.
The black background is really helping here, I don’t think it would have the same effect if it was any other color. Coming down to the icons on the left side of the site, again same glossy design with the reflection and the stripy or lined containers make nice buttons. Notice the text, it is all white, looks like simple Arial font. Noe the Headline Uses that same font but variation in color between white and gray is a super effect. Nice look.
The source site for this is: http://www.steveleggat.com
I just had to add this one. When I just first saw this website it instantly grabbed me, I think it may be the use of rainbow of colors. The design and layout is excellent. The size of the right column is slightly larder than I am used to seeing on the websites and this makes it look unique and quiet appealing. Just a simple site with a efficient use of color.
If you enjoyed the post, make sure you subscribe to the RSS feed.
© 2008 Web Design Ideas & Fly New Media. All Rights Reserved.
Powered by WordPress. Original theme design by 
